Joe Delfgauw is a serial entrepreneur and affiliate marketing expert. He started his first business in 1996 and never really stopped. More than a hundred companies later, most of them in and around marketing, he's still at it: software products, affiliate sites, tools for lead buyers and small businesses. He also teaches what he knows through his education brand, Joey Matterhorn.
The short version
Joe builds the tools businesses use to find and convert customers. Landing pages, lead management, consent records, messaging, email deliverability. A handful of the hundred-plus companies he's started, all pointed at the same thing: turning a stranger into a customer, and proving every step of how it happened.
How he got here
Thirty years in performance and affiliate marketing does something to how you build. It's why Joe's software feels like it came from someone who actually runs a business. It did. Every product started as a problem he hit himself and got tired of working around, so he built the fix, ran it inside his own companies, and only then sold it to anyone else.
The companies Joe Delfgauw has built
It isn't a random pile of startups. It's a connected stack, and each piece owns one step of finding, documenting, and converting a customer:
- Lander Page, an all-in-one website, landing page, and form builder with lead management, texting, and email built in.
- LeadBranch, lead management and distribution software that routes and tracks leads.
- Validiform, consent and lead-certification software that documents website opt-in.
- Inbox Loot, an email warm-up and inbox-engagement service.
- MountainTOP Network, an affiliate network for owned-and-operated offers and direct-to-brand campaigns.
- Text-Calibur, Dial-Fusion, IVR.li, Apello, the messaging and voice side: high-volume SMS and dialer software, call routing, and call-center operations.
That's the short list. The full one runs longer.
How he thinks about it
One rule sits under all of it: build around demand that already exists, instead of inventing a category and praying people show up. Find where customers are already looking, then build the software and the offers that meet them there. The pattern shows up across affiliate marketing, lead generation, and the compliance side of the business.
It changes what he builds, too. Instead of chasing features, he puts the things an operator actually needs in one place. That's the whole idea behind Lander Page: page building, lead management, and messaging under one roof, so you're not duct-taping five tools into a funnel and hoping the seams hold.
Teaching it
Through Joey Matterhorn, Joe hands over the actual methods behind his companies. No recycled guru act. Just what works, for the small businesses and marketers who want the real version.
The book
Joe writes, too. His book, The 60/20 Relationship Rule, takes the same plain, experience-first approach he uses in business and points it at relationships. It's on Amazon.
Joe Delfgauw on stage
He also speaks at conferences and company events about what building businesses since 1996 actually cost, the parts that went sideways included. He'll tell a room what he did, what it lost him, and what he'd do differently. Organizers can book Joe Delfgauw to speak directly, no bureau in the middle.
Where he writes
Between the book and the stage, there's an ongoing pile of articles and working notes on building companies, the lead business, and the calls you have to make as an owner.
Find him
Joe's on LinkedIn and Facebook. Or dig into his companies and areas of expertise, or just say hello.