Joe Delfgauw is a serial entrepreneur and affiliate marketing expert. He's been building businesses since 1996, and in that time he's founded more than a hundred of them across dozens of marketing verticals: software products, affiliate sites, and tools for lead buyers and small businesses. He also teaches people how to grow online through his education brand, Joey Matterhorn.
The short version
Joe builds the tools businesses use to find and convert customers. His companies cover landing pages, lead management, consent records, messaging, and email deliverability, a handful of the hundred-plus he's started over the years.
How Joe Delfgauw got here
Joe started his first business in 1996 and has been in performance and affiliate marketing ever since. That's a long time, and it's why his software feels like it was built by someone who actually runs a business. Every product he makes solves a problem he ran into himself.
The companies Joe Delfgauw has built
The portfolio works as a connected stack. Each piece handles one step of finding, documenting, and converting a customer:
- Lander Page, an all-in-one website, landing page, and form builder with lead management, texting, and email built in.
- LeadBranch, lead management and distribution software that routes and tracks leads.
- Validiform, consent and lead-certification software that documents website opt-in.
- Inbox Loot, an email warm-up and inbox-engagement service.
- MountainTOP Network, an affiliate network for owned-and-operated offers and direct-to-brand campaigns.
- Text-Calibur, Dial-Fusion, IVR.li, Apello, the messaging and voice side of the stack: high-volume SMS and dialer software, call routing, and call-center operations (Dial-Fusion and Apello).
See the full list on the companies page.
How Joe Delfgauw approaches business
Joe's rule is to build around demand that's already there instead of inventing a new category and hoping people show up. Find where customers are already looking, then build the software and offers that serve them. You can see it in his work across affiliate marketing, lead generation, and compliance and consent.
It shapes how he builds, too. Instead of chasing features, he bundles the things an operator actually needs into one place. That's why Lander Page puts page building, lead management, and messaging together, instead of making you bolt a stack of disconnected tools onto each other.
Teaching what he has learned
Through Joey Matterhorn, Joe shares the actual methods behind his businesses, for small businesses and marketers who want stuff that works, not recycled "guru" advice.
The book Joe Delfgauw wrote
Joe is also an author. His book, The 60/20 Relationship Rule, brings the same plain-spoken, experience-first approach to relationships that he brings to business, and it's available on Amazon.
Joe Delfgauw on stage
Joe speaks at conferences and company events about what building businesses since 1996 actually involved, including the parts that went wrong. He tells people what he did, what it cost, and what he would do differently. Event organizers can book Joe Delfgauw to speak directly, without a speaker bureau in the middle.
Where Joe Delfgauw writes
Alongside the book, Joe keeps an ongoing set of articles and working notes on building companies, the lead business, and the decisions he has had to make as an owner.
Connect with Joe Delfgauw
Follow Joe Delfgauw on LinkedIn and Facebook, explore his companies and areas of expertise, or get in touch.