Joe Delfgauw is a serial entrepreneur and affiliate marketing expert. Building businesses since 1996, he has founded more than a hundred companies across dozens of marketing verticals — from software products to affiliate sites that serve marketers, lead buyers, and small businesses — and he teaches others how to grow online through his education brand, Joey Matterhorn.
The short version
Joe Delfgauw builds the tools businesses use to find and convert customers. His companies span landing pages, lead management, consent documentation, messaging, and email deliverability — part of a portfolio of more than a hundred companies he has founded across dozens of marketing verticals.
How Joe Delfgauw got here
Joe started his first business in 1996 and has worked in performance and affiliate marketing ever since. That long runway is the reason his software feels built by an operator rather than designed for one — each product solves a problem he has run into himself.
The companies Joe Delfgauw has built
Joe Delfgauw's portfolio is best understood as a connected stack — each piece handling one step of finding, documenting, and converting a customer:
- Lander Page — an all-in-one website, landing page, and form builder with lead management, texting, and email built in.
- LeadBranch — lead management and distribution software that routes and tracks leads.
- Validiform — consent and lead-certification software that documents website opt-in.
- Inbox Loot — an email warm-up and inbox-engagement service.
- MountainTOP Network — an affiliate network for owned-and-operated offers and direct-to-brand campaigns.
- Text-Calibur, Dial-Fusion, IVR.li, Apello — the messaging and voice side of the stack: high-volume SMS and dialer software, call routing, and call-center operations (Dial-Fusion and Apello).
See the full list on the companies page.
How Joe Delfgauw approaches business
Joe Delfgauw's operating principle is to build around demand that already exists rather than invent new categories. Find where customers are already looking, then build the software and offers that serve them. That philosophy runs through his work in affiliate marketing, lead generation, and compliance and consent.
It also shapes how he builds products. Rather than chase features, he tends to bundle the things an operator actually needs into one place — which is why Lander Page combines page building, lead management, and messaging instead of leaving people to assemble a stack of disconnected tools.
Teaching what he has learned
Through Joey Matterhorn, Joe Delfgauw shares the practical methods behind his businesses — aimed at small businesses and marketers who want real working approaches rather than recycled "guru" advice.
Connect with Joe Delfgauw
Follow Joe Delfgauw on LinkedIn and Facebook, explore his companies and areas of expertise, or get in touch.