Why Joe Delfgauw Started Lander Page

Lander Page is Joe Delfgauw's all-in-one platform. You build the site, the landing pages, and the forms in one place, and that same place runs your lead management, texting, and email. It's for affiliate marketers and small businesses who need a funnel live fast and don't want to babysit five separate tools to get there.

It bundles what used to cost a stack of monthly subscriptions. Page building, LeadBranch for the leads, Validiform for consent records, messaging — all under one login. That's the whole idea behind how Joe approaches affiliate marketing and lead generation: give the operator one place to build the funnel and run what comes through it.

We were paying for five tools to run one campaign — so we built the one tool that does the job.

Why build it instead of renting five tools

This came out of a frustration Joe kept hitting. Every campaign meant paying for a website builder, a form tool, a CRM, and something to send messages, then wiring it all together and praying it stayed in sync. Everybody already wanted this stuff in one place. The software just hadn't caught up.

From our own stack to a product

So the team built the all-in-one they wanted and ran their own campaigns on it before anyone else touched it. Owning it meant a better product, a smaller bill than a pile of subscriptions, and eventually a business of its own that other marketers could run on too.

Visit the product at landerpage.io, or read Joe's full story on building Lander Page.