Why Joe Delfgauw Founded Validiform

Validiform is Joe Delfgauw's consent software. It records how and when someone opted in on a website and keeps that proof on file, which is the documentation serious lead buyers and sellers want to see before they do business. Think of it as an alternative to the certification tools already in the space.

Joe's reasoning runs about like this. A lead is only as good as the proof behind it, and clean opt-in records are what keep the buyer, the seller and the consumer honest with each other. These days buyers in lead generation simply expect that proof to exist.

A lead is only as good as the proof behind it.

Why Joe built his own

Validiform came straight out of a gap in Joe's own lead operations. Buyers kept asking for proof of how and when a consumer opted in, and piecing that together after the fact never held up. Leaning on someone else's certification tool didn't fit the way the business actually ran, so the team started keeping the records themselves, in a form a buyer would actually accept.

Opening it up to other operators was a short step from there. Plenty of lead buyers and sellers have the exact same problem and the exact same buyers looking over their shoulder, and Validiform is the answer Joe landed on, offered now as an alternative to the certification tools already in the space.

Visit the product at validiform.com, or read why Joe founded Validiform.