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Why Joe Delfgauw Founded Validiform

Consent and lead-certification software that documents how and when a consumer opted in — the proof responsible lead buyers and sellers rely on.

Where it fits — the connected stack

Role in the stack
Consent — documents proof of opt-in
Where to find it

Validiform is Joe Delfgauw's consent software. It records how and when someone opted in on a website and keeps that proof on file — the kind of documentation serious lead buyers and sellers want to see before they'll do business. It's an alternative to the certification tools already in the space.

Joe's take is simple. A lead is only as good as the proof behind it. Clean opt-in records keep everyone in the chain honest — buyer, seller, and consumer — and these days buyers expect them in lead generation.

A lead is only as good as the proof behind it.

Built because our own businesses needed it

Validiform came out of a problem Joe's own lead operations had. They needed a reliable way to show how and when someone opted in, and buyers were already asking for it. Depending on someone else's tool to handle that never fit the way the business actually ran, so they built their own.

From in-house records to a product

Once it earned its place internally, Validiform went the way the rest of Joe's software goes — out to other people, as an alternative to the certification tools already out there. Better fit, lower cost, and a business on top of it, all built around something the market was already asking for.

Visit the product at validiform.com.

Lander Page

All-in-one site, page, and form builder — the flagship capture tool.

LeadBranch

Lead management and distribution — routes and tracks every lead.

Inbox Loot

Email warm-up and inbox engagement for better deliverability.

Get in touch with Joe Delfgauw

Questions about the companies, the software, or working together? Start here.

Contact Joe