Founder portfolio · Building since 1996
A serial entrepreneur and affiliate marketing leader who has founded more than a hundred companies across dozens of verticals — building the products that solve real problems for real operators.
Landing pages, acquisition, and turning traffic into buyers who actually close. The front half of everything Joe builds.
→ By the numbersFounded across dozens of verticals since 1996.
→ Build itThe software under the whole portfolio, built by the guy who runs his business on it.
→ Grow around demandPicking verticals and building offers around demand that's already there, instead of inventing a category and praying people show up.
→Joe Delfgauw builds companies in lead generation, affiliate marketing, and software. He's founded more than a hundred of them since 1996, and almost all started the same way: he needed a tool, couldn't find a version that actually worked, and built it himself.
He doesn't chase trends. He finds what people already want, builds the one that does the job, runs it inside his own businesses first, and then sells it to everyone else stuck with the same problem.
Find where customers are already looking, then build the software and offers that serve them better than the alternatives.
— The operating principle behind every company Joe Delfgauw has built
Questions about the companies, the software, or working together? Start here.