Expertise · Pillar
Build around demand that already exists rather than trying to manufacture it — find where people are already looking, then put the right offer in front of them.
Joe Delfgauw has worked in affiliate and performance marketing since 1996, and his whole approach comes down to one thing: build around demand that's already there instead of trying to manufacture it. Find where people are already looking for a solution, then put the right offer in front of them.
A great offer in a dead vertical still fails — so Joe evaluates the vertical before the offer.
Joe sizes up the vertical before he ever looks at an offer. Is there real, steady demand? Are people actually searching or responding? Does the math on acquiring a customer actually work? Because a great offer in a dead vertical still goes nowhere.
Traffic is only half of it. What happens after someone shows up — the landing page, the form, the follow-up — is what decides whether that attention turns into a customer. That's exactly why Joe built Lander Page and LeadBranch: to give affiliates a clean run from click to conversion.
They overlap, but they're not the same thing. Affiliate marketing is about matching traffic to offers. Lead generation is about producing qualified, documented prospects a business can actually act on. Joe works across both, and his software sits right on the line between them.
Producing qualified, documented prospects a business can act on.
The all-in-one capture tool that turns clicks into leads.
Joe's affiliate network for owned-and-operated and direct-to-brand offers.
Questions about the companies, the software, or working together? Start here.
Contact Joe