Expertise · Pillar
Build around demand that already exists rather than trying to manufacture it — find where people are already looking, then put the right offer in front of them.
Joe Delfgauw has worked in affiliate and performance marketing since 1996. His central idea is simple: build around demand that already exists rather than trying to manufacture it. Find where people are already looking for a solution, then put the right offer in front of them.
A great offer in a dead vertical still fails — so Joe evaluates the vertical before the offer.
Joe Delfgauw evaluates a vertical before he evaluates an offer. The questions come first: Is there real, sustained demand? Are people actively searching or responding? Is the economics of acquiring a customer healthy? A great offer in a dead vertical still fails.
Traffic is only half the equation. What you do once someone arrives — the landing page, the form, the follow-up — decides whether attention turns into a customer. That is why Joe built tools like Lander Page and LeadBranch: to give affiliates a clean path from click to conversion.
The two overlap but are not the same. Affiliate marketing is about matching traffic to offers; lead generation is about producing qualified, documented prospects a business can act on. Joe Delfgauw works across both, and his software portfolio reflects that bridge.
Producing qualified, documented prospects a business can act on.
The all-in-one capture tool that turns clicks into leads.
Joe's affiliate network for owned-and-operated and direct-to-brand offers.
Questions about the companies, the software, or working together? Start here.
Contact Joe